Herbalife is a supplement company that specializes in weight management and nutritional supplements. It’s sold in over 80 countries and is the #1 supplement company in the world!! They offer a wide variety of products ranging from meal replacement shakes, vitamins, protein snacks, a line of products for athletes, and even beauty products. Herbalife is a publicly traded company on the NYSE under the symbol HLF.
Herbalife was founded in 1980 by Mark Hughes. Hughes’ mother died from an overdose of diet pills which prompted him to create a business in which people could improve their health using safe nutritional supplements. He started by selling supplements out of the trunk of his car and grew the company’s sales to $2 million within 2 years. Last year, Herbalife did $5.1 billion in retail sales. The company’s products are distributed and sold through a network of approximately 2.7 million independent distributors globally.
Herbalife’s products fall into four different categories: Weight Management, Targeted Nutrition, Energy & Fitness, and Personal Care.
Some examples of Weight Management products include an Herbal Tea Concentrate, Protein Drink Mix, Protein Snacks, and their number one seller, the Formula One Healthy Meal Nutritional Shake Mix. These products are all designed to give your body the nourishment it needs on a daily basis with a low calorie meal.
Targeted Nutrition products support digestive health, manage stress, boost the immune system, and keep your heart healthy. The 21-Day Cleansing Program is a popular example of a targeted nutrition product. It’s designed to eliminate toxins using the Herbalife Herbal Aloe Concentrate, Florafiber (Probiotic), and AM/PM Replenishing Formula.
The Energy and Fitness line of products are geared toward athletes and people with an active lifestyle. The Herbalife 24 line consists of products with ingredients that help to build muscle and recover quickly from strenuous activities. This line also includes Liftoff energy drink tablets which boost energy and alertness without sugar.
Herbalife also offers a line of Personal Care products. These products work to strengthen and protect your hair and skin, and slow down the aging process.
Herbalife is a Multi-Level Marketing Business in which the product is sold through independent distributors. Distributors are able to sign new distributors to work under them in their “downline.” There are two ways in which Herbalife products are sold. The first is through direct marketing and referrals. The other way is through a Nutrition Club. A Nutrition Club is an independently owned business where consumers may sample products and gain insight on the best path to reach their goals.
More information on the Herbalife business and its products can be found on Herbalife’s website.